Case Study: 6sense generates 10,000% ROI from one program with ON24
Key results
The challenge
Facing growing demand for its platform, 6sense wanted to future-proof its approach to driving inbound pipeline and needed a partner that could scale to meet ambitious revenue goals. Nurturing non-marketing-qualified accounts (MQAs) was a particular priority for its expanding pipeline.
The solution
6sense implemented ON24 Webcast Elite and used the Simulive feature to scale a weekly demo program for non-MQAs alongside a dedicated MQA demo program and form-free quick demos. ON24's marketing-automation integration and combined 6sense/ON24 data let the teams identify and prioritize high-quality leads and measure account progression.
“We've always been great at engaging accounts in our funnel, but we knew ON24 could help us remain top-of-mind with our prospects.”
GKGrace Kleaveland KupczakDigital Strategy and Growth Marketing Manager, 6sense
The results, in context
After scaling its Simulive demo program, 6sense sourced and influenced millions in pipeline. One program generated more than 10,000% ROI through net-new pipeline creation and productivity improvements, and ON24 became an easily managed channel offering buyers a sales-free learning experience.