Case Study: Reltio saves 1,098 hours of BDR time with 6sense AI Email Agents
Key results
The challenge
Reltio, a cloud-based master data management platform, wanted to scale its account-based outreach and follow-up without increasing team size or BDR workload. Manual follow-up limited how many accounts the team could engage.
The solution
Reltio deployed 6sense AI Email Agents to automate personalized follow-up and account engagement, running outreach conversations at scale while BDRs focused on higher-value work.
“We are doing more with less. As we review the data and refine our processes, we become more intelligent about our use-cases for the AI email writer.”
MBMichael BrownHead of Global Business Development, Reltio
The results, in context
The AI Email Agents conducted 7,200 conversations and saved 1,098 hours of BDR time. Reltio recorded a 50% reduction in closed-lost opportunities, a 20% increase in actionable sales pipeline, and $1.5M to $2M in new pipeline, alongside a 24% increase in pipeline velocity.