Marketing & AdvertisingSourced
Case Study: Acxiom speeds time-to-market ~30% and lowers operational costs ~15% with Databricks
Acxiom Case StudySourced & dated by Case Study Desk
Key results
The challenge
Acxiom, a data and marketing technology company, needed to migrate to the cloud to scale infrastructure supporting hundreds of billions of transactions monthly while resolving data fragmentation that prevented unified customer views.
The solution
Acxiom implemented the Databricks Data Intelligence Platform with Delta Lake as a centralized data store to unify customer data and enable secure analytics.
“Databricks has been a critical component in transforming how we do business. It's leading our various teams down a new path we didn't have access to before.”
BGBhavna GodhaniaSenior Director, Strategic Partnerships, Acxiom
The results, in context
Acxiom reported approximately 30% faster time-to-market of actionable customer insights and roughly 15% lower operational costs.
Products used
Databricks Databricks Data Intelligence PlatformDatabricks Delta Lake