Case Study: How AETHER grew revenue 11% after replatforming on Sanity
Key results
The challenge
AETHER, an outdoor apparel retailer founded in 2009, wanted more creative control over its e-commerce site and the ability to build unique product detail pages quickly, rather than being told designs were not possible on its platform.
The solution
AETHER redesigned its e-commerce site on Sanity with an out-of-the-box Shopify integration built by agency Commerce-UI, balancing developer flexibility with editor experience.
“Sanity lets us say yes to our creative ideas. I'm so used to hearing 'no, that's not possible on this platform.'”
ABAshley BrooksDigital/E-commerce Operations Manager, AETHER
The results, in context
Since launching on Sanity in September 2022, AETHER saw revenue rise 11% year over year, alongside gains in time on page, session length, conversion rate, and average order value. The team can now build a unique product detail page within a day.