Case Study: Airbyte builds a warm outbound motion to 2x its year-over-year pipeline growth rate
Key results
The challenge
Airbyte, an open-source data integration platform, wanted to build a warm outbound motion by acting on product usage, community, and social signals rather than cold outreach. Reps needed to prioritize prospects and increase speed to lead across a large signal surface.
The solution
Airbyte used Common Room's Signals, Person360, lead and account scoring, RoomieAI Spark alerts, Prospector, and workflow automation to surface high-intent people and stack multiple lead scores. The team turned Common Room into a go-to-market command center that automated action on signals like product usage and job changes.
“We generated more pipeline in the first six months of the year than in the entire last year.”
MMMario MoscatielloHead of Growth, Airbyte
The results, in context
Airbyte reported doubling its year-over-year pipeline growth rate and generating more pipeline in the first six months of the year than in the entire prior year, a 10% year-over-year increase achieved in half the time. Much of the gain was attributed to reps acting on Common Room signals.