Case Study: Ace Hardware drives 6X higher engagement with hyperpersonalized holiday shopping experiences
Key results
The challenge
Ace Hardware, a cooperative of more than 8,700 locally owned stores, wanted to re-engage app shoppers and collect richer customer data. Its biggest constraint was a reliance on IT resources to change the app experience, which slowed the pace of experimentation for a mobile-first audience.
The solution
Using Airship, the Ace team built and iterated on app experiences — including an abandoned-cart re-engagement campaign, segmented push and scene experiences, and in-app surveys — without ongoing IT involvement, allowing faster testing and personalization.
“Airship empowered us to scale growth experiments across re-engagement campaigns, data collection, segmentation and more — remaining agile and data-driven in our approach to customizing experiences and converting shoppers.”
KRKristen ReinkeCRM Marketing Manager, Digital, Ace Hardware
The results, in context
The initial re-engagement campaign delivered a 13% conversion rate, building the business case for further mobile investment. Segmented messaging drove 6X direct engagement compared to non-segmented messages, and a 43% survey completion rate let Ace scale zero-party data and build more robust customer profiles.