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Case Study: A.L.C. more than doubles search conversion with Nosto

A.L.C. Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
A.L.C.
Industry
Fashion & accessories
Challenge
Improve onsite search relevance with less manual work
Headline result
Fashion label A.L.C. lifted search click-through 30% and more than doubled search conversion, with setup in under a month

Key results

+30%
Click-through rate
search pages
2x+
Conversion rate
more than doubled on search pages
<1 mo
Search implementation time

The challenge

Fashion label A.L.C. wanted more relevant onsite search results without relying on manual merchandising changes, and needed a fast implementation.

The solution

A.L.C. deployed Nosto's Personalized Search alongside Content Personalization and Personalized Emails, using AI to rank results automatically.

“Being able to leverage AI is best, especially because we don't have to manually change anything. It took less than a month to get Search up.”

HP
Hilary Peterson
SVP Marketing & Digital, A.L.C.

The results, in context

A.L.C. documented a 30% increase in click-through rate on search pages and a conversion rate that more than doubled, outpacing the overall site conversion rate over the same period. The Search product went live in less than a month.

Products used

Nosto Personalized SearchNosto Content PersonalizationNosto Personalized Emails