MartechSourced

Case Study: Text-Em-All gathered 1,000+ customer responses in 48 hours with Appcues surveys

Text-Em-All Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Text-Em-All

Industry

Martech

Challenge

Validating roadmap decisions fast

Headline result

1,000+ responses in 48 hours

Key results

1,000+

Customer survey responses

In 48 hours

The challenge

Text-Em-All, a mass messaging and communication platform, needed fast, direct customer input to prioritize its product roadmap and decide where to focus development effort.

The solution

Using Appcues Flows and Surveys, Text-Em-All deployed in-app surveys to collect targeted customer feedback directly inside the product.

“The survey quickly showed us that demand was overwhelming and we were able to shift focus and start working on delivering value.”
RK
Ron Kinkade
Head of Marketing, Text-Em-All

The results, in context

Text-Em-All collected more than 1,000 customer survey responses within 48 hours. The survey showed that demand for one direction was overwhelming, allowing the team to shift focus and start delivering value.

Products used

Appcues Appcues FlowsAppcues Appcues Surveys