Case Study: How Attentive boosted win rate 7% with Highspot
Key results
The challenge
Attentive, an SMS marketing platform, found its existing learning management system created inefficiencies, forcing reps to navigate between multiple tools. The team needed to standardize performance across revenue teams while launching a second product line.
The solution
Attentive implemented Highspot's unified enablement platform, including Adoption Plays for post-sales teams with recommended next steps, product certifications through Learning Paths, and role-specific content and guidance.
“We're really happy we've got such high adoption of those Adoption Plays. It has led to a significant increase in retention and overall customer satisfaction.”
JPJess PotterDirector of Revenue Enablement, Attentive
The results, in context
Attentive reported a 7% boost in win rate, a 10% increase in deal size, and roughly 5 hours saved per rep each week after adopting Highspot. The story is published on Highspot's success-stories hub; the page is undated, and the figures were sourced July 23, 2026.