Case Study: Audiomack achieves 18% increase in premium trial conversion rates from AI-driven engagement

Key results

The challenge

Audiomack wanted to grow premium subscription trials and deepen engagement across its large music-streaming user base.

The solution

Audiomack used MoEngage's AI-driven engagement and analytics to personalize and optimize campaigns aimed at premium trial conversion.

The results, in context

MoEngage reports Audiomack achieved an 18% increase in premium trial conversion rates, a 17.8% increase in sessions per customer, and a 5.5% lift in retention by week 3. Figures are quoted from the published MoEngage case study and dated at review.

Products used