Case Study: Auto IT drives 40% customer BI adoption with white-label Yellowfin
Key results
The challenge
Auto IT is a dealer management software vendor serving automotive, agriculture and trucking dealerships across the Australasian region. Before adopting Yellowfin, its clients did reporting in manual Excel spreadsheets that were inefficient, hard to trust and not mobile-friendly, and lacked modern visualization.
The solution
Auto IT evaluated options including MicroStrategy, Qlik and Tableau before choosing Yellowfin in 2012 for its white-label capabilities. It embedded Yellowfin into a branded product, Dealer Spectrum, integrated on top of its EQUIP and PMDS ERP systems.
“In new deliveries, we show more about Dealer Spectrum (Yellowfin) than we do about our ERP solutions. It's the major driving force to get customers to choose Auto IT as a partner.”
RDRohan DuncanGeneral Manager, Auto IT
The results, in context
Auto IT now positions Dealer Spectrum as a value add-on and leads new-customer sales conversations with it. Approximately 40% of its client base has adopted the Yellowfin-powered BI product, which the company describes as a major driver for customers choosing Auto IT.