Case Study: Automotive manufacturer turns "dream buyers" into real customers with Tealium

Key results

The challenge

A luxury automotive manufacturer wanted to convert high-intent prospects using its online car configurator into real dealer leads. First-party data from the configurator, CRM and website was not unified for segmentation by purchase intent.

The solution

The manufacturer deployed Tealium CDP integrated with an AWS data lake to unify first-party data from the car configurator with CRM and website data, enabling segmentation between purchase-intent and casual-browsing visitors.

The results, in context

Using the car configurator with unified intent-based data, the manufacturer recorded a 20% increase in the number of customers submitting their information as a lead.

Products used