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Case Study: Best Western France cut test launch from days to minutes with Kameleoon PBX

Best Western France Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Best Western France
Industry
Travel & Hospitality
Challenge
Test ideas stuck in the backlog for lack of speed
Headline result
Best Western France launched 2x more tests, saving up to 90% of build time with Kameleoon PBX

Key results

up to 90%
Time saved per test
20 min vs. 4 hours
2X
More tests launched
+8%
Average order value
pricing test
up to EUR2,000
Saved per test
development cost

The challenge

Best Western France had too many test ideas stuck in the backlog and lacked the speed to execute them, with tests taking several days and significant development cost.

The solution

Best Western adopted Kameleoon's Prompt-Based Experimentation (PBX) to build test variations quickly and remove development bottlenecks.

“PBX removed our development bottlenecks and made collaboration much smoother.”

EP
Ecaterina Pisica
E-commerce Manager, Best Western France

The results, in context

PBX let Best Western launch 2x more tests, cutting build time to 20 minutes versus 4 hours, down from several days, for up to 90% time saved and up to EUR2,000 saved per test. A pricing test delivered a +8% increase in average order value.

Products used

Kameleoon Prompt-Based Experimentation (PBX)Kameleoon Web Experimentation