Case Study: Bluecrew improves job application rate 55% with Courier
Key results
The challenge
Bluecrew operates a two-sided W-2 staffing marketplace that connects hourly workers with employers, sending thousands of notifications each week to alert workers about job opportunities and employers when jobs are filled. Communication is central to the platform, and the team needed a way to manage every notification, for every user, across every channel without dedicating ongoing engineering time to each message.
The solution
Bluecrew standardized its notifications on Courier, mapping Segment events to notifications so that anyone could select an event and start sending a message on any channel without writing code. Data tracked in Segment is passed directly to Courier, where custom attributes and content blocks personalize each message.
“With Courier, we can manage every notification, for every user, across every channel, in one easy-to-use platform.”
CNCooper NewbyChief Product Officer, Bluecrew
The results, in context
After implementing Courier, Bluecrew reported a 55% improvement in its job application rate. The platform sends 43.5K notifications monthly and has 152 Segment events mapped to notifications, with non-engineering staff able to build and send new messages without developer involvement.