Case Study: Brother's Leather Supply scales wholesale on Nutshell
Key results
The challenge
Brother's Leather Supply, a Grand Rapids, Michigan maker of handmade leather bags, ran its wholesale and customer communications on spreadsheets as it grew. Founder Adam Kail described that approach as becoming unsustainable as wholesaler inquiries and vendor interactions increased across the team.
The solution
The company adopted Nutshell to centralize customer communications and manage wholesaler and vendor interactions in one place. New employees were onboarded onto the platform to track outreach and sales activity.
“It's helped our business easily grow from a wholesale standpoint. We definitely would've lost sales without it.”
AKAdam KailFounder & CEO, Brother's Leather Supply
The results, in context
By 2016, Brother's Leather Supply had become a six-figure business with 40% month-over-month growth, selling its bags at over 25 stores nationwide in addition to its online and downtown Grand Rapids retail presence. Founder Adam Kail credited the CRM with supporting wholesale growth the business would otherwise have missed.