Case Study: Clarins grew recurring subscription revenue 50% year-over-year with Ordergroove
Key results
The challenge
Clarins, a global beauty and skincare brand, wanted to grow its subscription program and lift recurring revenue. The team focused on its product detail pages, the most-viewed pages on the site, as the highest-impact place to improve subscription enrollment.
The solution
Clarins worked with Ordergroove to optimize the subscribe-and-save experience on its product pages and enrollment flow, testing changes on its most-viewed pages first.
“Our enrollment optimizations began with our product pages because they're the most viewed pages on our website, and we wanted to make a big impact.”
EMEdouard MadecDirector of eCommerce, Clarins
The results, in context
Ordergroove reports Clarins achieved 50% recurring revenue growth year-over-year (2023 to 2024), an 82% increase in its subscriber base year-over-year, and a 2x lift in subscription enrollment. Ordergroove states subscription sales doubled within one month of launching the optimized product page.