Case Study: Bizzabo drives 500% event-attendance growth with Cloudinary
Key results
The challenge
Bizzabo needed to deliver engaging virtual and hybrid event experiences at scale, with high-quality video and images across varied devices, browsers, and bandwidth conditions. Maintaining social connection during COVID-19 lockdowns raised the stakes for performance.
The solution
Bizzabo used Cloudinary to store, transform, and optimize video and image content for virtual events, simulive formats, and video-on-demand libraries.
“To deliver high quality video to large audiences with thousands of attendees, at any given time, where there are different applications, devices, and varying Internet connections, is a challenge. Cloudinary has been central to us meeting it.”
EAEidan ApelbaumProduct Lead, Bizzabo
The results, in context
Bizzabo reports 500% growth in event attendance and doubled revenue while running 85,000 events across more than 100 countries. Cloudinary was central to delivering high-quality video to large audiences under varying network conditions.