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Case Study: Clum Creative sees 10x ROI sourcing nearly all business from ZoomInfo

Clum Creative Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Clum Creative
Industry
Video Production
Challenge
Finding and reaching B2B buyers
Headline result
10x ROI

Key results

10x
ROI
Nearly all business sourced from ZoomInfo
104%
Increase in appointments set
60%
Increase in leads

The challenge

Clum Creative, a B2B video production company, needed accurate contact information to identify potential customers and reach them directly. Sourcing new business depended on having reliable prospect data.

The solution

Clum Creative adopted ZoomInfo as its primary prospecting tool, using its contact and company data to build and work outbound lists.

Nearly all of our business is sourced from ZoomInfo. It's our go-to tool. All in all, since bringing on ZoomInfo, we've seen a 10x ROI.

MC
Mike Clum
Founder, Clum Creative

The results, in context

Clum Creative reported a 10x ROI, a 104% increase in appointments set, and a 60% increase in leads, with nearly all of its business sourced from ZoomInfo.

Products used

ZoomInfo ZoomInfo