Collectibles / Card gradingSourced

Case Study: Collectors increases email engagement 125% with Hightouch

Collectors Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Collectors

Industry

Collectibles / Card grading

Challenge

Data requests took weeks, blocking personalization

Headline result

125% increase in email engagement

Key results

125%

Increase in email engagement

CTR 1.9% to 4.3%

25%

Of churned customers reactivated

10%

Of new customers activated

400+

Distinct email variants created

The challenge

Collectors' marketing team had limited access to customer data in Salesforce Marketing Cloud, with data requests taking two to four weeks to fulfill, which prevented them from building an effective, personalized loyalty program.

The solution

Collectors deployed a composable CDP on Hightouch, using Reverse ETL to sync data to Salesforce Marketing Cloud and Customer Studio to build audiences for self-serve personalization.

“The time it takes to launch a new campaign has gone from weeks to minutes.”
MO
Mikey Osborn
Director of Growth Marketing & Technology, Collectors

The results, in context

Email click-through rates rose from 1.9% to 4.3%, a 125% increase in engagement, alongside a 53% open rate. Collectors activated 10% of new customers, reactivated 25% of churned customers, and created more than 400 distinct email variants.

Products used

Hightouch Composable CDPHightouch Reverse ETLHightouch Customer Studio