E-commerce ad-creative softwareSourced

Case Study: Confect increases first-3-day active users by 28% with Encharge

Confect Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Confect

Industry

E-commerce ad-creative software

Challenge

Real-time behavior tracking and duplicate contacts hampered segmentation.

Headline result

28% more active users in the first three days

Key results

28%

More active users

First three days after signup

The challenge

Confect, a B2B SaaS company in ad creative for e-commerce, struggled to track user behavior in real time and faced property and contact duplications that caused incorrect segmentation. Its previous tool also carried high pricing for the capabilities the team needed.

The solution

Confect adopted Encharge for behavior-based email campaigns, real-time user activity tracking, custom objects and associations, and onboarding-flow automation as part of a move to product-led growth.

“We have increased the number of users that are active on Confect for the first three days by 28% when we started using behavior-based emails in Encharge.”
GG
Gints Gailis
Head of Marketing Operations, Confect

The results, in context

Using behavior-based emails in Encharge, Confect increased the number of users active in the first three days after signup by 28%.

Products used

Encharge Behavior-based emailEncharge Onboarding automationEncharge Real-time activity tracking