Case Study: Conta scales from zero to 60,000 paid users with Ortto
Key results
The challenge
Conta, a Norwegian online invoicing and accounting suite for small businesses, had a blog and resource centre that were not contributing to customer acquisition. The team wanted to convert that content into a repeatable lead-generation channel.
The solution
Conta used Ortto's capture and automation features to collect leads from its content and nurture them through automated journeys, including a referral program.
“Ortto's robust automation features have turned our previously underutilized blog and resource centre into a formidable lead generation engine.”
DSDag SteinsvikChief Marketing Officer, Conta
The results, in context
Conta generated 30,000 leads and grew from zero to 60,000 paid users over two years. Its referral program reached a 31% conversion rate against a cited 4.75% SaaS average, and campaign emails averaged a 65% open rate.