Industrial supplies & MROSourced
Case Study: Cromwell reaches 21X ROI at go-live with Constructor
Cromwell Case StudySourced & dated by Case Study Desk
Key results
The challenge
Cromwell, an industrial supplies and MRO distributor, wanted to modernize on-site search as customer search behaviour evolved.
The solution
Cromwell deployed Constructor's Search & Autosuggest, Browse, Recommendations and Collections.
“Our customers are rapidly changing how they search for products and services. With Constructor, we feel well-positioned to evolve alongside these changing patterns.”
JPJamie PowellHead of Digital Products and User Experience, Cromwell
The results, in context
Cromwell reported a 21X ROI upon go-live, an 8% conversion lift against a projected 3%, and a 15% uplift in add-to-basket rates.
Products used
Constructor Search & AutosuggestConstructor BrowseConstructor RecommendationsConstructor Collections