Case Study: DIE ZEIT sustains a 90%+ newsletter-survey completion rate with Typeform
Key results
The challenge
DIE ZEIT, a German news publisher, wanted structured feedback from readers across its portfolio of editorial newsletters, most of whom read on mobile. Manual review of email replies did not scale across dozens of publications.
The solution
The publisher embedded Typeform feedback forms across more than 40 editorial newsletters, with automated prompts that ask readers how they like a newsletter after several issues. Results are compiled into Typeform reports shared with editorial departments.
“We get all our reader results in a neat Typeform report that we can give to the different departments and tell them, 'See, these people are reading the newsletters and reacting.'”
MSMichael SchockTools Manager, DIE ZEIT
The results, in context
DIE ZEIT reports a completion rate above 90% on the feedback survey for its flagship 'Was jetzt?' newsletter, which reaches 400,000 readers, and runs feedback forms across more than 40 editorial newsletters. The team notes readers prefer responding via the linked form.