Case Study: Iconic sports team lifts revenue per user 54% with Dynamic Yield Predictive Targeting

Key results

The challenge

An England-based iconic sports team wanted to grow revenue from its digital audience by moving beyond broad A/B testing toward personalization targeted at its highest-value users.

The solution

The team applied Dynamic Yield's Predictive Targeting alongside product recommendations, converting A/B tests into personalized experiences aimed at the segments most likely to drive revenue.

The results, in context

The team reported a 54.1% increase in revenue per user (ARPU) within a couple of weeks of deploying Dynamic Yield's Predictive Targeting.

Products used