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Case Study: El Toro saves $5M and improves query performance 300% with Starburst

El Toro Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
El Toro
Industry
Advertising Technology
Challenge
Running fast, interactive queries over hundreds of billions of daily data points.
Headline result
El Toro runs interactive queries over 350 billion daily data points on Starburst Enterprise, reporting a 300% query-performance gain and $5M in savings.

Key results

300%
query-performance improvement
$5M
in savings
350B+
data points processed daily

The challenge

El Toro, an advertising-technology company, needed to run fast, live, interactive queries on its data lake while processing more than 350 billion data points per day to support ad-hoc analytics at scale.

The solution

El Toro adopted Starburst Enterprise as its analytics engine, building on Trino to make large-scale data access easier, more stable, and better supported.

The needs we were struggling with were exactly why we ended up with Trino, and Starburst was a very natural next step for us as an Enterprise company — it makes data access easier, better, more supported, more stable, and more developed without needing to put the resources in place.

RT
Richard Teachout
CTO, El Toro

The results, in context

The company reported a 300% improvement in query performance and roughly $5 million in savings, supporting thousands of advertising campaigns launched per day.

Products used

Starburst Starburst Enterprise