Case Study: Radio Flyer drives 7x more conversions with Emplifi UGC
Key results
The challenge
Radio Flyer, a toy company with over 100 years of history, found that manually collecting and curating user-generated content across multiple channels was difficult to scale with its existing resources.
The solution
Radio Flyer implemented Emplifi's UGC platform to streamline content collection and curation, deploying galleries across social media, product pages, and email campaigns.
“Across the two years of working with Emplifi, we've seen our (UGC) performance grow so much based on the recommendations (from Emplifi).”
MSMindy SchanzlePR & Communications Manager, Radio Flyer
The results, in context
Radio Flyer documented a 7x increase in conversions with Emplifi UGC, an 85% increase in time spent on site, and a 12% increase in average order value, generating over 11,000 unique shopper interactions per month within three months across 117 live galleries. Figures are quoted from Emplifi's published Radio Flyer customer story and dated to this index.