Case Study: Feeld doubles data adoption and cuts time to insight by 80% with Omni
Key results
The challenge
As Feeld grew, adoption, confidence, and data fluency varied across teams, and the rigid interface of its legacy BI tool discouraged non-technical users from exploring data. Many defaulted to isolated spreadsheets, and the company's primary source of truth was a manually maintained Google Sheet containing 70 critical metrics, which placed a growing maintenance burden on the data team.
The solution
Feeld moved to Omni to build a trusted foundation for AI-driven analysis on a governed semantic layer, selected through a structured evaluation and proof of concept. Omni's built-in semantic model, Excel-native interface, and conversational AI let more colleagues explore governed data, while finance retained spreadsheet-style workflows.
“Omni supported Marketing in moving beyond descriptive reporting and into more iterative, experiment-led ways of working.”
BBBobby den BezemerDirector of Analytics, Feeld
The results, in context
Feeld reported that weekly active data users doubled within months of rolling out Omni, and over half of all users interacted with AI to explore data in the first months. A combination of AI-guided insights and point-and-click workflows enabled teams to answer questions 80% faster, and the finance team reached full engagement after automating manual spreadsheet workflows.