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Case Study: How Firstwork scaled AI hiring interviews to 20,000 calls a minute with Plivo

Firstwork Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Firstwork
Industry
Recruitment
Challenge
After five to six months testing platforms that broke under load, Firstwork needed voice infrastructure that could sustain thousands of concurrent multilingual calls.
Headline result
Firstwork scaled AI hiring interviews from 100 to 20,000 calls per minute in three months on Plivo, at 99.95% uptime with zero call drops

Key results

20,000
Calls per minute
up from 100 in three months
99.95%
Uptime
global voice operations
Zero
Call drops
2
Languages live under load
Spanish and Hindi

The challenge

Firstwork automates frontline hiring for hospitality, medical staffing, and logistics, and runs AI voice agents for screening interviews, making voice the backbone of its product. In frontline hiring, a dropped call is a lost applicant. The team spent five to six months evaluating platforms; most degraded before reaching the required volumes or failed on multilingual calls under real load.

The solution

Firstwork stress-tested Plivo the way it had tested other providers, starting at 100 calls per minute and pushing higher, running Spanish for US logistics hiring and Hindi for Indian operations on the same platform without a separate pipeline per language.

They were not just demo ready. They actually did what they spoke about. And that was the best part about partnering with Plivo.

M
Mohit
Global Head of Business Development, Firstwork

The results, in context

Within three months, Firstwork was running 20,000 calls per minute with zero breaks and no degradation in call quality, up from 100. It reported 99.95% uptime across global voice operations, zero call drops, and two languages (Spanish and Hindi) live under production load.

Products used

Plivo Plivo Voice APIPlivo Multilingual voice