Case Study: Gusto Premium helps For Eyes Bookkeeping grow revenue
Key results
The challenge
Dr. Wade Weisz, OD, left a 25-year optometry career to launch For Eyes Bookkeeping in 2021, a firm serving optometry practices exclusively. Many of his clients had been using professional employer organizations (PEOs) or separate HR services to manage their teams, and the costs had mounted. Clients needed payroll, HR, and benefits in one place without juggling multiple systems.
The solution
For Eyes Bookkeeping, a Gusto customer since February 2022, recommends Gusto Premium to its clients, more than half of whom are now on the platform. Premium bundles payroll, time tracking, health and retirement benefits, and HR tools. For one client, Steed Family Eyecare, Gusto's location-specific time tracking and self-service corrections replaced a mix of QuickBooks Payroll, ADP, and a separate HR provider.
“In every discovery call that I have, I promote Gusto.”
WWDr. Wade Weisz, ODFounder, For Eyes Bookkeeping
The results, in context
The firm grew revenue 8x within less than two years of its 2021 launch, ending 2023 with that growth. According to the story, Gusto Premium helped clients save 30 to 50% on the cost of payroll, HR, and benefits when switching from a PEO or HR service. One client, David Steed, cut monthly payroll time from five or six hours to 15 to 20 minutes.