Food & beverage ecommerceSourced

Case Study: The Fresh Chile Co. grew email revenue 35% after unifying on Sendlane

The Fresh Chile Co. Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

The Fresh Chile Co.

Industry

Food & beverage ecommerce

Challenge

A solo-run food brand wanted reviews, email, and SMS in one platform with responsive support.

Headline result

35% increase in email-attributed revenue with Sendlane

Key results

35%

Increase in email-attributed revenue

20%

Increase in average order value

$24,000

Annual cost savings

vs. previous stack

The challenge

The Fresh Chile Co. is a family-owned Hatch chile products brand in Las Cruces, New Mexico. Running marketing solo, the owner wanted to consolidate reviews (Okendo), email (Klaviyo), and SMS (Via) into one platform with responsive support.

The solution

The company moved to Sendlane to unify email, SMS, and reviews on a single platform with a dedicated Slack support channel.

“I like to have all my marketing unified. I'm going to go in here, I'm going to send my email, I'm going to send my text message, and that's what was so appealing about Sendlane.”
CL
Chris Lang
Owner, The Fresh Chile Co.

The results, in context

After unifying on Sendlane, The Fresh Chile Co. grew email-attributed revenue by 35% and average order value by 20%, while saving $24,000 a year in platform costs.

Products used

Sendlane Email marketingSendlane SMS marketingSendlane Reviews