Case Study: Freshworks saves 57,000+ hours a year with Seismic enablement
Key results
The challenge
Freshworks' sellers were losing time digging for the right decks and manually piecing together pitches, adding complexity to the selling process. Leadership wanted enablement to reduce friction rather than add to it.
The solution
Freshworks built its enablement foundation on Seismic, using the platform to surface the right content and apply AI to remove friction from the selling process across its Field Sellers and ICG Sellers.
“Seismic supported the full vision we had for enablement. They weren't just providing software—they were helping us build the foundation for modern selling.”
ITIan TickleSVP and GM International, Freshworks
The results, in context
Freshworks reports 57,000+ hours saved annually across its Field Sellers and ICG Sellers. The company frames Seismic as supporting the full vision it had for modern selling rather than only supplying software.