Case Study: Go Mini's lifts email open rates from 6% to 40% with ActiveCampaign
Key results
The challenge
Go Mini's, a portable storage franchise, needed to run consistent, on-brand marketing across 114 franchise locations with a marketing staff of six. Slow, manual follow-up meant quote requests were not being answered quickly enough.
The solution
Go Mini's built email automations in ActiveCampaign and used ACHQ to manage franchise child accounts, connecting the platform to its custom operating system through the API. Automated responses replied to quote requests within about two minutes.
“Launching with ActiveCampaign immediately elevated our brand well beyond anywhere it had previously been.”
DSDavid SmithVP of Marketing, Go Mini's
The results, in context
Email open rates rose to nearly 40%, up from under 6% across the network, and 17% of quote-request recipients converted to paying customers. Automated replies reached prospects within about two minutes of a quote request.