Case Study: Future B2B elevates 500 annual webinars and lifts attendance 10% with Goldcast
Key results
The challenge
Future B2B ran a large annual webinar program on aging technology that was nearing obsolescence, with no new feature releases on the tools the team depended on. The team needed a platform that could scale client engagement and support true API and webhook integrations.
The solution
Future B2B moved to Goldcast, citing its API and webhook integrations, prerecorded-session polling, and behind-the-scenes presenter communication tools. The platform let the team run a high volume of webinars while improving the live production experience.
“We were grappling with outdated technology that was quickly nearing obsolete.”
DBDanielle BelmontSenior Product Manager, Future B2B
The results, in context
Future B2B now runs 500+ webinars annually on Goldcast and saw a 10% increase in attendance rates. Across all webinar attendees the program earned a 94.77 average NPS score, and 96% of attendees rated the webinars as very useful and said they would attend future sessions.