Case Study: Good Work raises close rates 30%+ and cuts proposal time to under 10 minutes with PandaDoc
Key results
The challenge
Founded in 2014, Good Work had a strong development process but a far less organized sales process. Documents were created in Pages and emailed to clients, so a single proposal could take up to an hour to write, and getting documents signed and returned was a constant headache.
The solution
Good Work adopted PandaDoc alongside Pipedrive CRM, building standardized proposal templates and a workflow to streamline how proposals and contracts are created and sent.
“We've seen at least a 30% increase in close rates. Right now we're closing 70-75% of opportunities, versus 45% before.”
GWGarrett WinderFounder & Managing Director, Good Work
The results, in context
With PandaDoc, new proposals take less than 10 minutes on average to create, down from up to an hour. Good Work reports at least a 30% increase in close rates — now closing 70–75% of opportunities, versus 45% before — and the combined time savings and higher close rate helped it 4x its operations headcount since 2016.