Case Study: How Hownd cut CRM costs and saved $110,000+ a year with Close
Key results
The challenge
Hownd, a platform that drives foot traffic for entertainment, restaurant, and health-and-beauty businesses, ran its sales team on Salesforce. The system carried a six-figure annual cost and required a full-time administrator, and change requests were slow to turn around.
The solution
Hownd migrated its entire team to Close, completing a customized onboarding in about two weeks. The team consolidated its CRM and calling into one platform, replacing Salesforce and a separate VoIP tool.
“I don't have a single team member who's said they don't love Close, and that's rare for me. I've never experienced this before.”
EKEric Keosky-SmithChief Growth Officer, Hownd
The results, in context
Close reports that Hownd achieved 5x ROI relative to its prior spend and saved more than $110,000 per year, an 80% reduction in CRM costs. The full team migration was completed in roughly two weeks.