Public Relations AgencySourced
Case Study: Hundred Stories cuts media-list building to 20 minutes with Muck Rack
Hundred Stories Case StudySourced & dated by Case Study Desk
Key results
The challenge
Hundred Stories, a boutique agency serving luxury real estate, hospitality, and lifestyle clients, previously used Cision but found the platform difficult to navigate and its support inadequate, which led the team to end the contract. Building media lists took several hours.
The solution
The agency moved to Muck Rack for journalist discovery, media-list building, and pitch analytics with built-in reporting.
“I can create a whole media list in 20 minutes.”
RMRachel MargolinVice President of Communications, Hundred Stories
The results, in context
With Muck Rack, the team reduced media-list creation from several hours to roughly 20 minutes and secured reporters from outlets including Architectural Digest and The New York Times, plus New York freelancers, for a three-day press trip.
Products used
Muck Rack Media DatabaseMuck Rack Pitch AnalyticsMuck Rack Reporting