Case Study: Hyundai Motor India drives 1,000+ car sales and faster service with Yellow.ai automation
Key results
The challenge
Hyundai Motor India, established in 1996, faced a surge in customer queries across its digital platforms with limited agent bandwidth. It sought a dynamic automation solution to build an end-to-end vehicle purchasing journey for digital-first customers.
The solution
Yellow.ai deployed a dynamic AI agent powered by its DynamicNLP engine across the website, Facebook, WhatsApp and Google Business Messages, letting customers explore models and book test drives. The 'Engage' module ran personalized WhatsApp campaigns and outbound buying journeys.
“By leveraging Yellow.ai's Dynamic Automation Platform, we are able to provide 24/7 customer support, run personalized marketing campaigns, enable lead-gen and boost agent productivity.”
VKVirat KhullarVertical Head – Marketing, Hyundai Motor India
The results, in context
Outbound campaigns and automated buying journeys contributed to more than 1,000 vehicle sales for Hyundai Motor India in CY2022, while monthly personalized campaigns generated over 1 million customer impressions across 14 outbound campaigns. Agents handled chat with an average response time of 22 seconds.