Case Study: AdCellerant cuts data-integration costs with Improvado
Key results
The challenge
AdCellerant, a white-label digital advertising provider, needed to integrate a growing number of marketing data sources for its clients. Building each connector in-house was costly and diverted engineers from higher-value work.
The solution
AdCellerant adopted Improvado for pre-built connectors and broad data coverage, reducing custom integration work.
“Every hour spent building connectors is an hour we don't spend deepening our data analysis or working on truly meaningful things in the market.”
JHJonathan HemnesEVP of Engineering, AdCellerant
The results, in context
AdCellerant reported a 70% reduction in the cost of integrating new data sources and 2X faster integrations, cutting per-platform cost from $120K to $40K and time from six months to three. Improvado covered about 95% of the data points the team needed, for roughly $280K in integration savings over two years.