TransportationSourced

Case Study: Bolt lifts driver-registration completion by 40% with Infobip on WhatsApp

Bolt Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Bolt

Industry

Transportation

Challenge

High drop-off in a five-stage driver registration form.

Headline result

A WhatsApp-guided registration journey recovered drivers who stalled at the license-upload step.

Key results

+40%

Driver registration completion

rise in drivers completing registration after starting

The challenge

Bolt's multi-stage online driver registration saw high abandonment, particularly at the license-upload step. Email and SMS follow-ups were ineffective and relied heavily on manual work by support agents.

The solution

Bolt used Infobip Answers, Conversations, and Moments over the WhatsApp Business Platform to guide applicants through registration and re-engage those who did not finish.

The results, in context

After shifting the registration journey to WhatsApp, Bolt reported a 40% increase in drivers who completed registration after starting it. The figure is quoted from Infobip's published Bolt customer story and dated when it was collected.

Products used

Infobip AnswersInfobip ConversationsInfobip MomentsInfobip WhatsApp Business Platform