TelecommunicationsSourced

Case Study: Large telecom identifies ~$6M in at-risk annual revenue with InMoment

Large Telecom Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Large Telecom

Industry

Telecommunications

Challenge

Estimating churn revenue impact

Headline result

~$6M in at-risk annual revenue identified

Key results

~$6M

At-risk annual revenue identified

71%

Of negative feedback tied to one streaming product

3,000

Customers identified as likely to switch

In the next six months

The challenge

A large telecom wanted to identify at-risk customers, understand the reasons behind their risk, and estimate the revenue impact of potential churn from digital product issues.

The solution

InMoment conducted a Strategic Insights Review, curated a targeted survey, ingested social reviews, and connected financial data to isolate the customer segment most likely to switch providers.

The results, in context

InMoment identified approximately $6M in at-risk annual revenue. The analysis found that 71% of negative feedback was tied to one streaming product and flagged 3,000 customers as likely to switch providers within the next six months.

Products used

InMoment InMoment Strategic Insights