Case Study: italki re-engages 25% of dormant users with Blueshift smart data

Key results

The challenge

italki needed to improve how it matched students with teachers based on learning goals and proficiency levels to accelerate outcomes and build loyalty on its online language-tutoring platform.

The solution

italki deployed a multi-layered personalization strategy on Blueshift's Intelligent Customer Engagement platform, capturing proficiency levels and using collaborative filtering and LLMs to curate and rank teacher recommendations by learning goals and engagement compatibility.

The results, in context

The personalization program improved dormant-user re-engagement rates by 25% among members inactive for a month or more, raised new-user post-registration engagement by 17.31%, and increased the share of one-time learners returning within a month by 12.8%.

Products used