Case Study: Kainos Measures a 581% ROI from Social Media at Global Partner Conferences
Key results
The challenge
Kainos used fragmented social tools that could not feed social engagement data into its marketing automation platform (Marketo) and CRM (Microsoft Dynamics). Ahead of two large partner conferences in Barcelona and San Francisco, the team needed closed-loop tracking of social engagement to inform lead scoring and sales follow-up.
The solution
Kainos integrated Oktopost with Marketo and Microsoft Dynamics to link contact and account engagement during the events, scheduled organic posts a month in advance, and enriched its lead-scoring model with social engagement data. Advocate posting and the Oktopost mobile app supported real-time activity at both conferences.
“Integrating our martech stack of Oktopost and Marketo has closed the knowledge and insights gap in our organic social efforts.”
COCharlie OakhamDigital Strategy Director, Kainos
The results, in context
Oktopost's case study reports a 581% influenced ROI across the two events, a 554% increase in reach, and a 16% engagement rate, up from an 11% average for the year to date 2023. Figures are quoted from Oktopost's published Kainos case study.