Case Study: Leverage hit a 70% open rate and saved 20 hours a quarter with Mixmax

Key results

The challenge

Leverage, a business-process outsourcing platform used by hundreds of business leaders, was running email outreach through typical mass-email campaigns. Those campaigns produced open rates around 10%.

The solution

Leverage adopted Mixmax for targeted sequencing and used its Salesforce auto-create feature to remove manual data entry.

The results, in context

Leverage achieved a 70% email open rate, compared with about 10% from typical mass-email campaigns. The team also saved 20 hours per quarter through Mixmax's Salesforce auto-create feature.

Products used