Case Study: Liine cuts integration setup 40x and routes $150M in ad spend with Prismatic
Key results
The challenge
Liine helps healthcare practices track and convert patient leads, feeding conversion data back into ad platforms. Each Google Ads account required 16 separate conversion actions, and misconfiguration could corrupt data within narrow backfill windows. As practices consolidated into large multi-location groups, the manual setup process became unsustainable and error-prone.
The solution
Liine adopted Prismatic's embedded iPaaS to automate the setup logic behind its Google Ads, Meta, and Google Analytics integrations. The platform reduced per-practice configuration to a repeatable automated step and scaled to hundreds of practices while aligning cost to live integrations.
“I don't think we have a single customer that is not on a Prismatic integration. It's embedded internally and externally.”
EBEric BlaserCo-founder and Chief Operating Officer, Liine
The results, in context
Prismatic cut per-practice setup from about 20 minutes to roughly 30 seconds, a 40x improvement, and let Liine stand up 75 locations in under 40 minutes versus a prior ~25 hours. Every Liine customer now runs on a Prismatic integration, and the integrations route more than $150 million in annual Google Ads spend.