Case Study: MANSCAPED lifts revenue 37% by activating customer data across ad channels with RudderStack
Key results
The challenge
MANSCAPED, a direct-to-consumer men's grooming brand, needed to scale paid acquisition across multiple ad platforms and international markets. Doing so required unified, accurate customer data flowing to each advertising channel so campaigns could be measured and optimized consistently.
The solution
Working with partner fifty-five, MANSCAPED used RudderStack to collect and route customer event data to its advertising and analytics destinations, enabling faster activation of new markets and channels. The setup allowed the team to turn on additional markets quickly.
“I was pleasantly surprised that [fifty-five] was able to turn on the next markets pretty quickly. That demonstrated the value of RudderStack for me.”
RARama AnnaswamyVP of Technology, MANSCAPED
The results, in context
MANSCAPED reported a 37% increase in revenue along with a 162% increase in revenue from Snap Ads. Cost per acquisition improved by 10% on Meta and 29% on TikTok.