Case Study: Marc Fisher Footwear migrates 6 brands to Klaviyo and grows SMS revenue 46%
Key results
The challenge
Marc Fisher Footwear operates six owned and licensed brands, including Nine West and Hunter Boots, on Shopify. On its prior platform, Listrak, A/B testing was capped at two variations and CRM execution was time-consuming.
The solution
With Klaviyo professional services, Marc Fisher migrated all six brands and reconstructed its segments and automations from Listrak, each within about four weeks.
“I was very, very pleased with the leadership, the ownership, and the assistance Klaviyo professional services provided getting us on board and up and running across all 6 brands at a very rapid pace.”
DGDavid GriecoDirector of Ecommerce, Marc Fisher Footwear
The results, in context
After moving to Klaviyo, Marc Fisher managed more than 7 million active profiles and cut time spent on CRM execution by 20%. SMS revenue across the portfolio grew 46% year over year in the second half of 2025.