Case Study: Nissan lifts form completion 32.5% and pre-sales leads 39% with Medallia

Key results

The challenge

Nissan wanted to improve the performance of the online forms on its digital properties and capture more qualified pre-sales leads. The team needed to understand where visitors were dropping off during the form-completion process.

The solution

Nissan used Medallia DXA (Digital Experience Analytics) to analyze how visitors interacted with its web forms and to identify friction points affecting completion.

The results, in context

After acting on insights from Medallia DXA, Nissan increased form completion rates by 32.5% and saw a 39% increase in pre-sales leads.

Products used