Consumer goods — ToysSourced

Case Study: How MGA Entertainment sped up processing ~60% across 40,000+ assets with Airtable

MGA Entertainment Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

MGA Entertainment

Industry

Consumer goods — Toys

Challenge

40,000+ marketing assets with no reliable way to find them.

Headline result

~60% faster processing across a 40,000+ asset library

Key results

~60%

Faster processing time

Asset searches cut from hours to seconds

40,000+

Assets organized

Marketing asset library

Hours to seconds

Asset search time

AI-powered discovery

The challenge

MGA Entertainment, a consumer toy company, managed unstructured creative-brief intake and a library of more than 40,000 marketing assets. Teams struggled to locate specific assets and coordinate work after a reorganization.

The solution

MGA implemented AI-powered Airtable workflows for creative-brief decomposition, metadata-based image search, and intelligent asset discovery. Automated processes also generated briefing materials for leadership.

“Airtable didn't just help us get organized. It keeps us organized, so we can operate with greater clarity, speed, and confidence.”
AM
Ashlee Meese
Vice President of Franchise & Integrated Marketing, MGA Entertainment

The results, in context

Processing time accelerated by approximately 60%, and asset searches dropped from minutes and hours to a few seconds. The workflows spanned a library of more than 40,000 assets.

Products used

Airtable AirtableAirtable Airtable AIAirtable Automations