Case Study: Mongoose Media grows organic traffic 166% in two months with Jasper
Key results
The challenge
Mongoose Media, a digital marketing agency, needed to produce long-form, SEO-optimized blog content at scale for clients. Writing a single 3,000-word article traditionally took the team 8 to 10 hours. The agency was also weighing how Google's Helpful Content update might affect AI-assisted content.
The solution
The agency built a workflow in which its on-page SEO manager supplies target keywords, a copywriter drafts the content with Jasper, and the draft is optimized in Surfer SEO. Mongoose Media reported using Jasper alongside its copywriter for roughly six months.
“We're writing anywhere from 1,500 to 3,000 words in less than 2 hours. That same process used to take 8-10 hours.”
LPLauren PetrulloFounder & CMO, Mongoose Media
The results, in context
Mongoose Media reported a 166% increase in organic traffic over two months, about 240 hours saved writing blog posts, and a content workflow roughly 400% faster, producing 1,500 to 3,000 words in under two hours versus a prior 8 to 10 hours. The agency cited one client's organic traffic rising from just under 3,000 to 7,975 monthly visitors.