Case Study: New Balance Chicago drives more in-store sales at lower cost with Unbounce
Key results
The challenge
New Balance Chicago wanted to generate leads and convert them into in-store sales. Its prior Facebook Offers campaigns reached large audiences but delivered limited tracked conversions.
The solution
Working with agency MatchNode, New Balance Chicago shifted to mobile-responsive Unbounce landing pages that offered a discount in exchange for an email address, integrated with its email tools.
“When Unbounce launched mobile responsive landing pages, we were thrilled...we made a tactical shift away from using Facebook Offers and utilized Unbounce to capture email address conversions.”
BDBrian DavidsonCo-Founder, MatchNode
The results, in context
The Unbounce-based approach drove 200% more sales while spending 50% less than the previous Facebook Offers campaigns. The email list grew 10% within two months, with reminder emails seeing open rates 5-10% above average.